Amplify’d from mashable.com

Picasso Exhibit Gets Interactive With QR Codes & Augmented Reality [PICS]

1 day ago by Todd Wasserman 5

Pablo Picasso once said, “Computers are useless. They can only give you answers.”

True, but they can also help sell an exhibit. Case in point: The Martin Agency in Richmond, Virginia, put a small budget toward a campaign promoting the Virginia Museum of Fine Arts’s Picasso Exhibit “Picasso: Masterpieces from the Musée National Picasso, Paris,” which begins February 19. The campaign includes QR codes in print and out-of-home ads plus a dedicated Facebook Page. The QR codes access a website featuring 15 pieces of Picasso’s art, plus a link to buy tickets. (The website, discoverthemaster.com, is different when accessed via a mobile phone. When reached from a desktop or laptop, it leads to the exhibit’s Facebook site.)

Ads sporting QR codes will soon go up in 33 Starbucks locations in Richmond. Go inside and you can see augmented reality visions of Picasso’s art on the walls using a Layar browser. Fans in Philadelphia will also be able to see the exhibit via AR at an empty store space on South Street. (Below is a mock-up of how the Philadelphia exhibit is supposed to look.)

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