Why Facebook Marketing Slaps Twitter Marketing In the Face

Why Facebook Marketing Slaps Twitter Marketing In the Face: "

And beats its pants off. [Sorry we were just brainstorming linkbait titles about John Daly's pants.]

I was asked to speak about “Capitalizing on the Twitter Revolution” at Pubcon. So I talked about Facebook.

Why?

I said: “Twitter revolution? Didn’t that happen in 2008?”

The following chart shows Twitter really taking off in 2009, but…

But Twitter was a lot cooler in 2008 when it was smaller. And the following chart shows something very interesting about Twitter for marketers:

Interest in Twitter marketing grew in the first half of 2009 but has stagnated since.

In my work with TweetROI, I’ve monitored what people tweet on phrases like “twitter marketing” and most of what I saw was the spammiest, lowest quality Internet Marketing- hypey new product cut-and-run strategies and lazy, uncreative tweet promotions.

Also look at this:

The volume is lower and the lines more volatile, but Twitter marketing is clearly losing to Facebook marketing and stagnating.

Why is this happening?

Yes,I have enjoyed Twitter’s geekiness. I have no problem with @ symbols or formulaic syntax. But not everyone in the U.S. or the World is like that.

Oh yes, the mainstream people.

That’s why the Twitter/Facebook comparison looks like this:

Facebook truly dwarfs Twitter. And yet the corporate search/social industry talks WAY more about Twitter. And there was a session devoted entirely to Twitter at Pubcon, but no session about Facebook. Alison Driscoll, to my knowledge, is the only other person who talked about Facebook.

Why Do Geeks Prefer Twitter?

Perhaps because everyone in the industry, like me, was avoiding Facebook and enraptured by Twitter. And because there weren’t as many public case studies of Facebook marketing success as there were for Twitter.

Is this fundamentally fallacious? Twitter had great synergy with writers – the press, and bloggers – so it was more scrutinized and buzzed up.

Facebook is multimedia and holistic but dare-I-say “common”. It’s easier to be condescendingly expert on Twitter’s side than Facebook’s.

So as is typical for me, I’ll buck the trend.

Here are 5 Reasons Facebook Marketing Slaps Twitter Marketing In The Face:

1. Huge Penetration: As the search volume Insights charts show, Facebook is more popular, and Twitter marketing is stagnant.


2. Reliable Stats: Facebook’s built-in engagement stats rock, they tell you what FB cares about, and they won’t just disappear any old day like a third party Twitter app might.


3. Ad Integration & Targeting: Facebook ads are a powerful synergistic way to add power to your FB page, and their targeting ability ROCKS.


4. Mainstream Appeal: Facebook is multimedia – pictures and video – and if you didn’t notice, people like TV better than books. Facebook is more engaging and intuitive for normal people. (No, geeks are not normal people)


5. Braslow’s Hierarchy of Awesomeness (see below): This classic marketing framework I created two weeks ago demonstrates the importance of brand. It’s easier to brand with Facebook than Twitter. Branding is key in red oceans because it’s the only thing your competitors can’t copy.

In other words, right now if you ignore Facebook marketing, you’re like a 1986 Sony fan ignoring VHS. I knew a guy like that and he was an alcoholic. In other words, you’re an alcoholic geek. I’m kidding! I’m not saying Twitter is Betamax and going away, but you can’t ignore what the mainstream prefers, unless you only market to internet geeks.

Check out my whole Twitter Marketing vs Facebook Marketing presentation on Slideshare- it’s funny and it includes tips on how to get more page fans- oops I mean page likers.

Yeah I’d rather be a liker than a fan, wouldn’t you? ;-p

Check out the SEO Tools guide at Search Engine Journal.

Why Facebook Marketing Slaps Twitter Marketing In the Face

"

Share|

Do You Miss 2007?

Do You Miss 2007?: "

Image: MB-blog

"

Share
|

Delete Facebook Apps that Now Have Greater Access to Your Data [Privacy]

Delete Facebook Apps that Now Have Greater Access to Your Data [Privacy]: "

At Facebook's f8 conference, CEO Mark Zuckerberg told developers that Facebook applications would no longer have to dump any data they've collected on you after 24 hours. If you've got apps installed that might have prying eyes, here's how to uninstall them. More »

"

Share
|

Google Doesn't Require You to Login with Dots [Gmail Tip]

Google Doesn't Require You to Login with Dots [Gmail Tip]: "

You can use any combination of dots in your Gmail address and the email still goes to the same place (i.e., lifehacker@gmail.com, life.hacker@gmail.com, l.i.f.e.h.a.c.k.e.r@gmail.com all end up in your inbox). Turns out you can also log into your Google account with any dot combination. More »

"

Share
|

Google Apps highlights – 4/16/2010

Google Apps highlights – 4/16/2010: "This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label 'Google Apps highlights' and subscribe to the series. - Ed.

Today’s update includes a big batch of new functionality in Google Docs and several new capabilities in Gmail. So the next time you’re in Google Apps, give these new features a spin.

Google Docs reloaded
On Monday we released a preview of the new Google Docs, which brings added features, higher fidelity for imported documents, more speed and faster collaboration to our browser-based productivity tools. Documents sport features that weren’t feasible with older browser technology, like a new ruler for margins and tab stops, better bullets and numbered lists, easier image placement and character-by-character real-time collaboration in the browser. Spreadsheets now have a formula editing bar, drag-and-drop columns and cell auto-fill. They support up to 50 simultaneous collaborators, and are much faster and more responsive overall. We added Google drawings to the mix as well, so you can work with others to create flow-charts, schematics and other kinds of diagrams together in real-time.



Calendar integration in Gmail
To make it easier to schedule time with people without leaving your inbox, now you can see people’s availability (if you have permission) and send event invitations from Gmail. As you’re composing a message, click the “Insert: Invitation” link to choose a time that works for the recipients on your email and add details about your event. When you’re done, the email message will display details about your event.


Drag-and-drop attachments in Gmail
Yesterday we introduced a simpler way to add attachments in Gmail: just drag files onto Gmail from your desktop or from a folder as you compose a message. You can drag multiple files at once, and on a Mac, you can even drag files from folders in the Dock. This feature works in Chrome or Firefox 3.6+ right now, and other browsers may support this feature in the future.

Nested Labels and Message Sneak Peek in Gmail Labs
Last week we launched two new Labs features in Gmail. Nested Labels lets you create hierarchies of labels, giving you more flexibility how you organize your saved email. Message Sneak Peek lets you preview messages without having to open them. Just right-click a message in your inbox to sneak a quick peek.


Gmail on the Apple iPad
We released a new version of the Gmail web interface specially designed for the larger screen of the iPad. Gmail on the iPad has a convenient two-pane display with a list of your conversations on the left, and full messages on the right.


Who’s gone Google?
More and more colleges and universities are moving to the cloud with Google Apps. This week we’re pleased to welcome the University of Wisconsin at La Crosse, UNLV, Meredith College and Belmont Abbey College. The State Library of Kansas, the Mind Research Network and more than 50,000 other businesses and organizations have also gone Google in the last few weeks.

I hope you're making the most of these new features, whether you're using Google Apps with friends, family, coworkers or classmates. For more details and updates from the Apps team, head on over to the Google Apps Blog.

Posted by Jeremy Milo, Google Apps Marketing Manager

"

Share
|

Twitter’s Great Great Grandfather

Twitter’s Great Great Grandfather: "

Image: Modern Mechanix

"

Share
|

Duct tape iPad sleeve

Duct tape iPad sleeve: "

I'm always impressed at the cost of mobile accessories. That's why I always try to promote interesting DIY treatments when they pop up. Take this slick duct tape iPad sleeve for instance. Using nothing more than a bubble wrap envelope, double-sided tape, and some duct tape, maker Frank Hsueh created a unique and sturdy carrying case for his tablet computer. [via TUAW]

Read more | Permalink | Comments |







Read more articles in iPod |


Digg this!"

Share
|

Clever laptop decals riff off Apple logo

Clever laptop decals riff off Apple logo: "

Snow White is from Etsy seller coolskins, and Eve avec serpent from IvyBee. What other clever 'Apple' motifs could we think of? Eris, maybe? For the Discordians in the audience?

More:

• DIY Laptop decals
• How it's made - Laser etching Powerbooks
• Becky's laptop

Read more | Permalink | Comments |



Read more articles in Computers |






Digg this!"

Share
|

Gmail Adds Nested Labels, Sneak Peek to Labs [Gmail]

Gmail Adds Nested Labels, Sneak Peek to Labs [Gmail]: "

Google adds two new features to Gmail Labs today: The often-requested Nested Labels—for those of you who like folder-style label nesting—and "Message Sneak Peek", which provides a quick look at an email when you right-click the message in your inbox. More »

"

Share
|

Why you should keep on reading about SEO…

Why you should keep on reading about SEO…: "

We so often here from SEO bloggers about the dross and regurgitated content that features online. We as SEO’s and social media folk, more than most, know how to make a noise about our point of views and the news that we want to share. As such, it creates more than a small heap of posts to sift through each day!

At times though, it can all get a little too much; reading the same headlines and the same content all over the place. BUT, that doesn’t mean to say you should exit the community or stop reading. I’ve had a little spell of feeling these frustrations lately but here are a few thoughts that kept me reading…

Reading helps develop technical competency

Some guys take an extraordinary amount of time to share technical advice and recommendations online. Great examples of websites that have taken this approach include resources like Sebastian Pamphlets, Jane and Robot and Bluehat SEO.

I love websites like these listed here – they just add so much value in what they write and only appear to write when they can share something of fantastic value to the community at large. Important to remember though is that technical competency should, as a matter of habit, include marketing dexterity too.

If you have a few quid to invest, give a private community a go – these often share more valuable insights/resources as opposed to giving them away from free on their blogs. A number of paid-for communities that I’ve been lucky enough to have access to (and would recommend to others) include SEOBook, SEOMoz and SEODojo.

Reading helps inform SEO’s of latest developments online

Some of the finest SEO’s are indeed the finest because they maintain a monetisation shrewdness that helps them to spot opportunities quickly following technological and marketing developments online. I remember asking my pops when I was 12 what would happen if a company couldn’t get hold of the domain they wanted…if only I’d developed that thinking one step further!

The point is, even in those times of frustration with all the rehash that goes on, keeping your finger on the pulse might just be skimming the headlines of a Search Engine Land, SEO Dojo or HighRankings newsletter, but might just present you with the next great idea for you or a client – something that certainly shouldn’t be missed!

As always, a good motivator is fear too! If you’re agency-side, you don’t want to be in a client meeting and be caught off-guard by not having a point of view about a recent development. And if you’re in-house, then missing an opportunity to a competitor can be just as cruel.

Reading helps creative juices flow

Whether or not, the information you’re reading about is anecdotal or based on well planned, scientific testing, it is helping to inform ideas or trends to look for in your own day-to-day optimisation. It might even inform ideas for your own tests that might act as a rebuttal to the previous test, or help substantiate these findings. Either way, keeping your mind open to new ideas keeps you developing professionally and creatively.

I read search engine patents not to inform my perception of fact, but to spur on my ideas, help spot trends, and feed my fascination and intrigue in what powers some of the world’s largest search engines and commerce. An excellent starting point if you're interested in search patents would be looking at Bill Slawski's website. A site you can really invest days mining into his archives – an awesome resource!

Needless to say, there isn’t a person in the industry that can handle any question on SEO. For this reason, I like the fact that there is no hard and fast solution that can be given to each and every client. If there was, there would certainly be less chatter and dross out there, but much that feeds technical and marketing debate and prowess would die out too – and that is something that I love too much to encourage. Wouldn’t you agree?

Reading keeps you sociable

There's a whole lot of information out there, but with much of the information out there you can engage and interact with the writer and other commentators either on SEO blogs, SEO Twitter lists or forums. As much as the dross can cloud matters the sociable aspects of SEO either online or at events can make this a great sector to be part of – and that's something that is probably more prevalent than most industries so let's make the most of it!

The wrap-up: being the best you can be

Ultimately, I think treating SEO content online as seeds not trees might be quite helpful. To me the content might not be fact, but it might help to inform ideas, develop technical and marketing solutions, and of course keep you progressing to be the best that you can be.

There are after all a lot of very average or even poor SEO professionals (like there are in any industry), but those that want to stay at the forefront of what can be achieved with the resources at hand, then managing working behaviour becomes as important as managing the work itself.

What do you think?

About Ben McKay

Ben McKay is an SEO Director at Mediaedge:cia in Manchester and SEO blogger in the UK. Say hello to Ben McKay on LinkedIn.

Post from: Search Engine People SEO Blog

Why you should keep on reading about SEO…

"

Share
|