Facebook Increases # of Visible TAB Apps on PAGES Finally!

I was so nervous how my customer will find the tab, Must of the users of Facebook are not that tech savy and is realy aweful to them to not see what they use to once they go to a PAGE. Remember not everyone likes CHANGES!

Amplify’d from www.insidefacebook.com

Facebook Increases Number of Visible Tab Apps on Pages, Changes Tab Reordering February 25th, 2011

By Josh Constine Add Comment » Share

Facebook has increased the number of tab applications that are visible above the fold in the navigation menu of Facebook Pages. It also now only allows Pages with more tabs installed than fit above the fold to reorder their tabs.

Facebook began the rollout of a major redesign of Pages in mid-February. This moved tab applications from a horizontal bar above the Page’s wall to a vertically stacked navigation menu beneath the profile picture.

To reorder tabs, Page admins can visit their Page and click the “More” button, then the “Edit” button, and can then drag and drop the tabs. This allows them to place the tab apps they want to receive the most traffic at the top of stack beneath the wall and info tabs that can’t be reordered. Tabs can be removed from this same “Edit” option, or through the full “Edit Page” admin interface.

However, if Pages don’t have more tabs than fit above the fold, their admins won’t have a “More” button and therefore can’t reorder their tabs. In order to gain this functionality, they must add enough tabs that they get a “More” button, reorder their tabs, and then remove the unwanted tabs.

To learn more about Facebook Page management best practices and access our walk-through and strategies for redesigned Pages, visit the Facebook Marketing Bible, Inside Network’s comprehensive guide to brand marketing on Facebook. Read more at www.insidefacebook.com

 

See this Amp at http://amplify.com/u/bru12

Why Most Facebook Marketing Doesn't Work

What I think is that for us marketers it gets really hard to keep up with all the new things the social networks are doing. Let's face it Facebook and Twitter as the main social media sites change dramatically every 2 seconds part of their development sites. And even though they publish their information it doesnt give you time to actually grasp the use of their services because of the constant changes.



Though i might say they are getting better on their services they are also playing with US the consumers. They are just going by trying every little thing without actually understanding the frustration of a full time SMM. Places like Amplify.com and Nutshellmail.com to help you send your message without all the hassle of going to your FB page and realizing there are no TABS.



What this message foremost represents is as I always say: Concise, precise, dynamic interaction with your USERS.













So What Does Work?



Promotions and Consistent, Lightweight Engagement



Make sure your fans get something in return for liking your page with promotions likes offers for fans that they can easily redeem. The more lucrative the deals offer, the more sharing with friends with happen. Fans want things like exclusive products/services, drastically discounted prices akin to Groupon type deals, and early notification and registration for upcoming events, ideally exclusive to fans. Promotions should make the fan feel like they are a brand insider, not just a standard consumer.



A big secret of Facebook marketing is that it is easy and cheap to drive promotions using ads targeted only at your fans that link to landing tabs that deliver the offer and encourage fans to share to their newsfeed.



A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction. What do you do with a friend? Comment on their photos, like their status, vote on their outfit. These types of interactions take seconds, not minutes, and definitely not hours.



A brand on Facebook should offer their users regularly updated, simple to interact with engagement features. Each of the engagement apps should be fully branded, and run in a separate tab with traffic driven from wall posts, newsfeed and Facebook ad units to increase engagement. Start with a personality quiz. Then two weeks later put up a poll. Then try a trivia app. For special events, put up a gifting app for Valentine's Day, or for the holiday season, a holiday song card.



Some brands, like media properties and well-known consumer brands, get an immediate fan base for this type of lightweight engagement. For the rest, building a fan base on Facebook is no different than building a mailing list in the previous generation of the Internet. It takes consistent engagement, and builds over time.



Methods to accelerate growth include tying Facebook ad campaigns with engagement apps and driving traffic from the homepage. The apps should still be lightweight and fun, with the conversion goal of getting the user to like the brand.



The point is to regularly put up new, fresh engagement features that are easy and fun for users to interact with, that they will want to post to their wall and share with their friends. Then users will interact with your brand just like they interact with their friends on Facebook!

Amplify’d from www.readwriteweb.com

First, deep campaigns don't work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge. Examples include lightweight games, prediction contests, treasure hunts where you include friends, and such. Unfortunately for agencies and the brands that drop a lot of cash, Facebook users decidedly don't like deep campaigns.

Facebook users are very sophisticated, and there is no way a single campaign is going to compete on game mechanics with CityVille. If you want to build CityVille, it might work. But, even Netflix pulled their Facebook app. You're better off putting up a bunch of funny videos from around the world and leave it at that. Read more at www.readwriteweb.com

 

See this Amp at http://amplify.com/u/bqsm6

Facebook Splits Search results into categories

Now we are able to see exactly what we are looking for before finishing the complete word into categories.

Amplify’d from www.insidefacebook.com

Facebook Splits Typeahead Search Results Into Categories February 17th, 2011

By Josh Constine Add Comment » Share

Facebook now splits the instant typeahead search results that appear in the drop-down beneath its ever-present search bar into profiles, Pages, apps, groups, Events, and Questions. This helps users find the most relevant results, regardless of category.

See more at www.insidefacebook.com

 

See this Amp at http://amplify.com/u/bqrh2

Amplify’d from mashable.com

YouTube Wants Non-Profits To Make Amazing Videos 18 hours ago by Zachary Sniderman 1

YouTube is launching its 5th Annual DoGooder Non-Profit Video Awards with a brand new award aimed at spurring online participation. The competition is a collaboration between YouTube and See3 with participation from Flip and NTEN.

A group of judges will whittle down the entries based on the message, use of video, quality of video, creativity and emotional appeal. Once the final 16 videos are chosen, the YouTube community will then be able to vote for their favorites starting March 7.

The contest is also syncing up with YouTube’s Non-Profit Program, a support page and dedicated channel for non-profits. The program offers tips, how-tos, and the ability for non-profits to include special features like a “donate button” on their channel. A non-profit video must be registered with the program in order to be considered.

The Non-Profit Video Awards look to be a clever play by YouTube to encourage and promote the way non-profits use video while establishing itself as a the go-to resource for charitable online video. Read more at mashable.com

 

See this Amp at http://amplify.com/u/bqrdm

Americans and Valentine’s Day – How They’re Loving (or Not)

Amplify’d from blog.lab42.com

Americans and Valentine’s Day – How They’re Loving (or Not)

See more at blog.lab42.com

 

See this Amp at http://amplify.com/u/aq296

What do u think 'bout the new Facebook Page changes? http://amplify.com/u/apx8e

What do u think 'bout the new Facebook Page changes? http://amplify.com/u/apx8b

Google Wants to Plan Your Wedding, less spending guess?

Amplify’d from mashable.com

Google Wants to Plan Your Wedding 1 day ago by Todd Wasserman 20

Just in time for Valentine’s Day, Google has rolled out a dedicated site where consumers can create a wedding website, edit photos and plan their wedding using wedding-specific templates in Google Sites, Google Docs and Picnik. The company announced the move today on its official Google blog.

Google teamed up with wedding planner Michelle Rago for the templates, and Rago also provides tips to the soon-to-be-betrothed. To spread the word, Google is also hosting a wedding sweepstakes offering a prize of $25,000 and the chance to get Rago to help plan your wedding. Read more at mashable.com

 

See this Amp at http://amplify.com/u/apx49

Amplify’d from mashable.com

Picasso Exhibit Gets Interactive With QR Codes & Augmented Reality [PICS]

1 day ago by Todd Wasserman 5

Pablo Picasso once said, “Computers are useless. They can only give you answers.”

True, but they can also help sell an exhibit. Case in point: The Martin Agency in Richmond, Virginia, put a small budget toward a campaign promoting the Virginia Museum of Fine Arts’s Picasso Exhibit “Picasso: Masterpieces from the Musée National Picasso, Paris,” which begins February 19. The campaign includes QR codes in print and out-of-home ads plus a dedicated Facebook Page. The QR codes access a website featuring 15 pieces of Picasso’s art, plus a link to buy tickets. (The website, discoverthemaster.com, is different when accessed via a mobile phone. When reached from a desktop or laptop, it leads to the exhibit’s Facebook site.)

Ads sporting QR codes will soon go up in 33 Starbucks locations in Richmond. Go inside and you can see augmented reality visions of Picasso’s art on the walls using a Layar browser. Fans in Philadelphia will also be able to see the exhibit via AR at an empty store space on South Street. (Below is a mock-up of how the Philadelphia exhibit is supposed to look.)

See more at mashable.com

 

See this Amp at http://amplify.com/u/apx3w

How many times do we need to study every day! is there a Pensum of the materials?

Amplify’d from mashable.com

Facebook Launches Pages Redesign

Facebook has begun rolling out a full redesign of Facebook Pages. The changes will make the Pages look and operate more like user profiles.

The new Pages redesign was first seen in December, when Facebook accidentally launched it and quickly took it down. The update not only removed tabs, but it gave page admins the ability to post and comment on other Facebook Pages through a “Login as Page” feature.

Those prototype features have made the cut for today’s launch. As Facebook’s Rohit Dhawan, the lead product manager for Facebook Pages, explained to me earlier today, the company has wanted to redesign Facebook Pages ever since it launched the profile redesign. “We strongly believe you should have consistent experiences when possible,” Dhawan said.

Log In As Your Facebook Page

There are some other notable differences between the new Facebook Pages and the old version, especially for page admins. The “Login as Page” feature gives admins the ability to interact with the rest of Facebook as a page, not an individual. For example, I could log in as Mashable and start commenting and “liking” things on Facebook Pages that have “liked” Mashable. Admins will also see a different News Feed if they are logged in as their page; It will display the most important news from the pages you’ve “liked.”

“A page can now use Facebook as if they were an individual with the ability to interact with other pages,” Dhawan said. “It provides interesting content when people are visiting the page. ”

The new design launches today as a preview for Facebook Page admins. Before switching, they can check to see what their page will look like and tweak elements of the design before launch. The company is also releasing a Page Tour and a manual to explain the new design. Admins will have until March 10 to switch over though, before Facebook automatically updates every page to the new design. Read more at mashable.com

See this Amp at http://amplify.com/u/apx3a