A group of judges will whittle down the entries based on the message, use of video, quality of video, creativity and emotional appeal. Once the final 16 videos are chosen, the YouTube community will then be able to vote for their favorites starting March 7.
The contest is also syncing up with YouTube’s Non-Profit Program, a support page and dedicated channel for non-profits. The program offers tips, how-tos, and the ability for non-profits to include special features like a “donate button” on their channel. A non-profit video must be registered with the program in order to be considered.
The Non-Profit Video Awards look to be a clever play by YouTube to encourage and promote the way non-profits use video while establishing itself as a the go-to resource for charitable online video.
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