Sometimes the answer is in front of your nose. Stare.

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Five Things You Should Know About Web Analytics Web traffic alone doesn't generate sales. Answer these questions as you track your web-site metrics. Print Email By John D. Leavy   |   July 11, 2011   |   20

Good website analytics take the mystery out of wondering who's visiting the company website and why. You don't need to be an online marketing strategist to use them, either. There are plenty of website analytics packages for sale on the Web, but you can get started free through Google Analytics.

Related: How to Decode Website Metrics to Pump Up Your Online Marketing

Here are five points to consider as you start delving into the numbers:

1. Do your website visitors already know you?

2. Are you bringing in potential customers?

3. Does your social media presence work?

4. Are visitors bailing from your homepage?

5. Are they looking at your product or service pages? Read more at www.entrepreneur.com

 

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Unlimited Movie Theater Movies, $50/Month

This is not that bad




Unlimited Movie Theater Movies, $50/Month: "

Would you drop $50 a month to see as many movies in theaters as you wanted? MoviePass is hoping you will! Me? I don't like going to the movies. Something about sitting in the dark with a bunch of strangers makes me uneasy. I'm always afraid the person behind me is gonna stab me in the back with a dirty needle. That or talk the whole time.

Still in beta, MoviePass uses a web-based HTML 5 application to let users find the movie they'd like to see, and check with the theater. This allows them to skip the box office (or those e-tick machines) entirely, and go straight to the ticket-checker.


Users who sign up for the 'unlimited' MoviePass can see an as many movies as they want for $50 a month. Imax and 3D movies will cost $3 extra per movie. And the company is currently preparing to launch a 'limited pass,' which allows subscribers four movies per month for $30.

Right now, only 21 San Francisco area theaters are on board. But the company plans to expand to other cities this summer, and hopes to have 40 percent of US theaters with their service by the time MoviePass goes national this fall.

Well -- would you go for it? Not gonna lie, I'm averaging about two movies a year so it's not for me. Unless -- UNLESS -- there's an all-you-can-eat concessions upgrade. Then I'd f***ing live there.

MoviePass: See unlimited movies in the theater for $50 a month [digitaltrends]

Thanks to Bear, who once ate four packs of Sour Patch Kid Watermelons during the previews and ran through the movie screen."

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Don't do what you love what a contradiction

It's common wisdom to do what you love. Management experts usually promise that happiness and fulfillment will follow. But that's not always the case as I read on this article in HBR. Here are three reasons you may want to avoid pursuing your passion according to them:

"

It's not your strength. You may love to do something you are just not good at. Because it can be hard to self-assess, ask for frank feedback from those around you to know where your strengths are.

You're too emotionally attached. Passion may cloud your judgment. When you care deeply about something, it can be hard to be take criticism or let others get involved.

It's a hobby, not a job. Sadly, you can't be paid for everything. What you love may not be lucrative. Instead find something you like that pays."



I Guess I'll just go with the wind...

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Don't Do What You Love

Last year, I finished directing a documentary film called The Work of 1000. Our heroine was Marion Stoddart, a woman who in the 1960s spearheaded a cleanup of the massively polluted Nashua River in Central Massachusetts — one of the most dramatic environmental success stories in American history. Amazingly, however, the river was her second choice for an advocacy project. She had originally wanted to help with the adoption of Korean children, and could have gone down that path, but she decided she'd get "too emotionally involved" to do a good job — and thus became an eco-pioneer instead.

Doing what you love can inspire great dedication and a sense of meaning — but sometimes, that passion can blind you to feedback (are you the only one who thinks it's a good idea?), make you miserable (who knew launching the initiative would mean managing a dozen new staffers?), or harm your financial prospects.

Dorie Clark is a marketing strategy consultant who has worked with clients including Google, Yale University, and the National Park Service. To learn more, listen to her podcasts or follow her on Twitter Read more at blogs.hbr.org

 

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