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Five Things You Should Know About Web Analytics Web traffic alone doesn't generate sales. Answer these questions as you track your web-site metrics. Print Email By John D. Leavy   |   July 11, 2011   |   20

Good website analytics take the mystery out of wondering who's visiting the company website and why. You don't need to be an online marketing strategist to use them, either. There are plenty of website analytics packages for sale on the Web, but you can get started free through Google Analytics.

Related: How to Decode Website Metrics to Pump Up Your Online Marketing

Here are five points to consider as you start delving into the numbers:

1. Do your website visitors already know you?

2. Are you bringing in potential customers?

3. Does your social media presence work?

4. Are visitors bailing from your homepage?

5. Are they looking at your product or service pages? Read more at www.entrepreneur.com

 

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