HOW TO: Get the Most Out of Facebook Insights for Small Business

By David Hartstein

Amplify’d from mashable.com

HOW TO: Get the Most Out of Facebook Insights for Small Business

Facebook Insights Overview

Scenario 1: Are “Likes” Enough?

Daily active users (top of main dashboard)

Daily page activity (bottom of Interactions)

Daily story feedback (top of Interactions)

Spikes in “likes” and “unlikes” (top of Users)

Scenario 2: Producing Content Your Followers Want

Most recent posts (middle of Interactions)

Media consumption (bottom of Users)

Daily story feedback (top of Interactions)

Tab views (bottom of Users)

External referrers (bottom of Users)

“Like” sources (top right of Users)

Insights on an external domain

Website analytics

Scenario 4: Reaching the Right People

Demographics (middle of Users)

External referrers (bottom right of Users) Read more at mashable.com

 

See this Amp at http://amplify.com/u/jx01