With Event Check-ins now available on mobile devices, you have another way to increase awareness of events such as store openings and special sales. Anyone invited to an event who responds as "Attending" or "Maybe Attending" will be able to check in three hours before the event starts and until it ends. When they check in, the action creates a story in their friends' News Feeds, spreading awareness of your business and your event in an organic way. http://amplify.com/u/b10636