Is so funny I encounter with this news. Today someone asked me How you engage with your client? Me a SMM - If social media is not engaging then what is it?
Facebook released a new version of Questions late last week and will soon begin to roll the feature out to Facebook Pages as well.
1. Sign In To Your Facebook Page
2. Go To Facebook’s Questions Page
3. Ask Your First Question
What we needed, Groupon, LivingSocial get Scared the Monster of Facebook is coming with all the power! Love it!
On Tuesday, Facebook began signing up users for Deals, its answer to Groupon and other group-buying services. Subscribers will receive updates in their news feed and potentially by email about pre-paid coupons and experiences they can purchase. Businesses can work with Facebook’s Merchant Services team to arrange and promote Deals such as discounts on going out to a restaurant, the movies, or a wine-tasting tour.
Instead, the new Facebook Deals is indeed a competitor to Groupon, and doesn’t require users to share their location. Instead, they’ll be able to share the news of their purchase. Facebook can increase at will the EdgeRank, or news feed visibility, of both initial updates about Deals and these user shares about purchases.
However, users have grown to love the news feed because it shows them what they care about, not ways to spend money. Deals could be both, but Facebook must make sure not to place low quality offers above important updates from friends. Otherwise, it risks reducing the news feed’s perceived value to users, which could negatively impact the site’s long-term engagement rate.
This is the real news not sensationalism, not controversial, the real truth!
News Brief, 3/18/11, 10 AM EST
Spraying of spent fuel pools at Units 3 and 4 is still underway. Visual inspection of Unit 4’s pool showed water in the pool, and so efforts have been temporarily focused upon Unit 3. While efforts at using helicopters to dump water onto the pools had been largely unsuccessful , army firetrucks used in putting out aircraft fires have been employed with some success. The elite Tokyo Hyper Rescue component of the Tokyo fire department has arrived on scene and is conducting missions of roughly two hours in length, during which they spray the pools for 7-8 minutes, wait for steam to dissipate, and spray again.
Visual inspections have been conducted of both the central spent fuel pool, which contains 60% of the facility’s fuel, and the dry cask storage area. Water levels at the central pool have been described as “secured”, and the dry casks show “no signs of an abnormal situation”. More detailed checks of these areas are planned for the future.
A Japanese government agency has released the results of radiation measurements at dozens of monitoring posts. See the data here: http://www.mext.go.jp/component/a_menu/other/detail/__icsFiles/afieldfile/2011/03/18/1303727_1716.pdf.
As a result of these radiation measurements and the ongoing work, the Japanese Nuclear and Industrial Safety Agency upgraded the event to a 5 on the INES scale. This is the same level as the Three Mile Island accident, and two steps below Chernobyl.
This is awesome now you can tag more people in a conversation an even untagged yourself from a mention on Facebook (is like Twitter but BeTT-eR!) Im telling you Facebook should hire me! I bet they had this opus on for a while though i knew we needed this since 2007.
Facebook is on Fire or let me say #Winning
Facebook users can now tag their friends, Pages, Groups, and Events in comments to news feed stories and wall posts to create linked mentions. This will help users carry on conversations with other commenters and allow them to easily reference different entities on Facebook.
Later Facebook began showing tag suggestions whenever a user capitalized a letter in an update or post, but later removed the feature since it interrupted users who weren’t actually trying to tag anything.
Update 3/12/2011: We’ve noticed that users can not untag themselves when tagged in comments, whereas they can untag themselves from tagged news feed or wall posts. This means the @ mentions could be abused to associate a user with content they might object to.
I was so nervous how my customer will find the tab, Must of the users of Facebook are not that tech savy and is realy aweful to them to not see what they use to once they go to a PAGE. Remember not everyone likes CHANGES!
Facebook has increased the number of tab applications that are visible above the fold in the navigation menu of Facebook Pages. It also now only allows Pages with more tabs installed than fit above the fold to reorder their tabs.
Facebook began the rollout of a major redesign of Pages in mid-February. This moved tab applications from a horizontal bar above the Page’s wall to a vertically stacked navigation menu beneath the profile picture.
To reorder tabs, Page admins can visit their Page and click the “More” button, then the “Edit” button, and can then drag and drop the tabs. This allows them to place the tab apps they want to receive the most traffic at the top of stack beneath the wall and info tabs that can’t be reordered. Tabs can be removed from this same “Edit” option, or through the full “Edit Page” admin interface.
However, if Pages don’t have more tabs than fit above the fold, their admins won’t have a “More” button and therefore can’t reorder their tabs. In order to gain this functionality, they must add enough tabs that they get a “More” button, reorder their tabs, and then remove the unwanted tabs.
What I think is that for us marketers it gets really hard to keep up with all the new things the social networks are doing. Let's face it Facebook and Twitter as the main social media sites change dramatically every 2 seconds part of their development sites. And even though they publish their information it doesnt give you time to actually grasp the use of their services because of the constant changes.
Though i might say they are getting better on their services they are also playing with US the consumers. They are just going by trying every little thing without actually understanding the frustration of a full time SMM. Places like Amplify.com and Nutshellmail.com to help you send your message without all the hassle of going to your FB page and realizing there are no TABS.
What this message foremost represents is as I always say: Concise, precise, dynamic interaction with your USERS.
So What Does Work?
Promotions and Consistent, Lightweight Engagement
Make sure your fans get something in return for liking your page with promotions likes offers for fans that they can easily redeem. The more lucrative the deals offer, the more sharing with friends with happen. Fans want things like exclusive products/services, drastically discounted prices akin to Groupon type deals, and early notification and registration for upcoming events, ideally exclusive to fans. Promotions should make the fan feel like they are a brand insider, not just a standard consumer.
A big secret of Facebook marketing is that it is easy and cheap to drive promotions using ads targeted only at your fans that link to landing tabs that deliver the offer and encourage fans to share to their newsfeed.
A brand on Facebook should be like a casual friend or neighbor and not try to suck people into heavy levels of interaction. What do you do with a friend? Comment on their photos, like their status, vote on their outfit. These types of interactions take seconds, not minutes, and definitely not hours.
A brand on Facebook should offer their users regularly updated, simple to interact with engagement features. Each of the engagement apps should be fully branded, and run in a separate tab with traffic driven from wall posts, newsfeed and Facebook ad units to increase engagement. Start with a personality quiz. Then two weeks later put up a poll. Then try a trivia app. For special events, put up a gifting app for Valentine's Day, or for the holiday season, a holiday song card.
Some brands, like media properties and well-known consumer brands, get an immediate fan base for this type of lightweight engagement. For the rest, building a fan base on Facebook is no different than building a mailing list in the previous generation of the Internet. It takes consistent engagement, and builds over time.
Methods to accelerate growth include tying Facebook ad campaigns with engagement apps and driving traffic from the homepage. The apps should still be lightweight and fun, with the conversion goal of getting the user to like the brand.
The point is to regularly put up new, fresh engagement features that are easy and fun for users to interact with, that they will want to post to their wall and share with their friends. Then users will interact with your brand just like they interact with their friends on Facebook!
First, deep campaigns don't work. Digital agencies love deep, expensive campaigns on Facebook, with tons of pages, interaction, and art. It fits in with how agencies build microsites and websites, and justifies the $100,000-plus price tag that they like to charge. Examples include lightweight games, prediction contests, treasure hunts where you include friends, and such. Unfortunately for agencies and the brands that drop a lot of cash, Facebook users decidedly don't like deep campaigns.
Facebook users are very sophisticated, and there is no way a single campaign is going to compete on game mechanics with CityVille. If you want to build CityVille, it might work. But, even Netflix pulled their Facebook app. You're better off putting up a bunch of funny videos from around the world and leave it at that.
Now we are able to see exactly what we are looking for before finishing the complete word into categories.
Facebook now splits the instant typeahead search results that appear in the drop-down beneath its ever-present search bar into profiles, Pages, apps, groups, Events, and Questions. This helps users find the most relevant results, regardless of category.
A group of judges will whittle down the entries based on the message, use of video, quality of video, creativity and emotional appeal. Once the final 16 videos are chosen, the YouTube community will then be able to vote for their favorites starting March 7.
The contest is also syncing up with YouTube’s Non-Profit Program, a support page and dedicated channel for non-profits. The program offers tips, how-tos, and the ability for non-profits to include special features like a “donate button” on their channel. A non-profit video must be registered with the program in order to be considered.
The Non-Profit Video Awards look to be a clever play by YouTube to encourage and promote the way non-profits use video while establishing itself as a the go-to resource for charitable online video.
Just in time for Valentine’s Day, Google has rolled out a dedicated site where consumers can create a wedding website, edit photos and plan their wedding using wedding-specific templates in Google Sites, Google Docs and Picnik. The company announced the move today on its official Google blog.
Google teamed up with wedding planner Michelle Rago for the templates, and Rago also provides tips to the soon-to-be-betrothed. To spread the word, Google is also hosting a wedding sweepstakes offering a prize of $25,000 and the chance to get Rago to help plan your wedding.
Pablo Picasso once said, “Computers are useless. They can only give you answers.”
True, but they can also help sell an exhibit. Case in point: The Martin Agency in Richmond, Virginia, put a small budget toward a campaign promoting the Virginia Museum of Fine Arts’s Picasso Exhibit “Picasso: Masterpieces from the Musée National Picasso, Paris,” which begins February 19. The campaign includes QR codes in print and out-of-home ads plus a dedicated Facebook Page. The QR codes access a website featuring 15 pieces of Picasso’s art, plus a link to buy tickets. (The website, discoverthemaster.com, is different when accessed via a mobile phone. When reached from a desktop or laptop, it leads to the exhibit’s Facebook site.)
Ads sporting QR codes will soon go up in 33 Starbucks locations in Richmond. Go inside and you can see augmented reality visions of Picasso’s art on the walls using a Layar browser. Fans in Philadelphia will also be able to see the exhibit via AR at an empty store space on South Street. (Below is a mock-up of how the Philadelphia exhibit is supposed to look.)
How many times do we need to study every day! is there a Pensum of the materials?
The new Pages redesign was first seen in December, when Facebook accidentally launched it and quickly took it down. The update not only removed tabs, but it gave page admins the ability to post and comment on other Facebook Pages through a “Login as Page” feature.
Those prototype features have made the cut for today’s launch. As Facebook’s Rohit Dhawan, the lead product manager for Facebook Pages, explained to me earlier today, the company has wanted to redesign Facebook Pages ever since it launched the profile redesign. “We strongly believe you should have consistent experiences when possible,” Dhawan said.
Log In As Your Facebook Page
There are some other notable differences between the new Facebook Pages and the old version, especially for page admins. The “Login as Page” feature gives admins the ability to interact with the rest of Facebook as a page, not an individual. For example, I could log in as Mashable and start commenting and “liking” things on Facebook Pages that have “liked” Mashable. Admins will also see a different News Feed if they are logged in as their page; It will display the most important news from the pages you’ve “liked.”
“A page can now use Facebook as if they were an individual with the ability to interact with other pages,” Dhawan said. “It provides interesting content when people are visiting the page. ”
The new design launches today as a preview for Facebook Page admins. Before switching, they can check to see what their page will look like and tweak elements of the design before launch. The company is also releasing a Page Tour and a manual to explain the new design. Admins will have until March 10 to switch over though, before Facebook automatically updates every page to the new design.
Friend Finder on facebook has created a commotion. I always found it so innappropiate, what if i don't want X person to see me? or Find me. Even if I block him he can Still find me on Friend Finder... Please read.
In response to official complaints from German officials concerned about protecting user data, Facebook will change its Friend Finder tool to increase transparency about how the site uses imported contacts. However, it appears that many of the requested changes are already live, and it’s unclear whether any additional changes will only apply to German users or the site’s entire population. The move could also encourage more governments to levy restrictive privacy legislation against Facebook.
Friend Finder landed Facebook in the news earlier this year when it butted heads with Google over whether the social network could import contacts from Google’s Gmail if it didn’t allow users to export the addresses of friends. It also released the Impact tool, linked to on the home page under “Track your invites”, which made inviting friends seem like a game in order to encourage the viral spread of the service.
Facebook has clearly billed its Friend Finder as a tool that assists users when it’s also crucial to its own growth and successes. Since Facebook is already in compliance with many of the requests, changes shouldn’t immediately cause a significant hiccup in expansion.
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I really dont know if this is going to help, but i cant wait to try it.
Overall, Messages will help most Facebook users. It anticipates the shift to using multiple devices and interfaces to conduct a single conversation. It also declutters the inbox by removing spammy and low-value Page and Event updates. Professionals who are frequently contacted by those they aren’t connected to will need to pay attention to their Other inbox. But for most, we advise upgrading or requesting an invitation to New Messages because it improves one of the core uses of Facebook — instant communication with friends.
Homeless man with golden voice to Cavaliers or NFL Films?
A YouTube video of Ted Williams, a homeless Columbus, Ohio, man with a golden radio voice, has gone viral over the last two days. Williams has exploded into an overnight sensation. And a possible sports announcer.
With an agent, multiple job offers and a great set of pipes, what's next for Williams? Some voiceover gigs for sure. Maybe a book deal or a movie deal. In a depressed economic environment, everybody's looking for an uplifting story. He certainly fits the bill. Meanwhile, keep watching NFL Films. The next voiceover you hear might be his.
See photos of: NBC, Cleveland Cavaliers, MTV
