Lately Facebook is providing me a headache with all of their changes. But this may mean real time management and less stress when it comes to managing your social media business life. Please find below a list and meanings written by Mikal E Belicove regarding these huge changes on the most view social Site in america.
Will love to read your comments:
Facebook recently made a number of product and platform changes that affect companies and brands that market using the world’s most popular social utility. Here are five of the latest changes you need to be aware of:
What this means for your business: Facebook wordsmithed the default sharing prompt that alerts users about who sees what they’re about to post. The default setting "Everyone" was changed to "Public," and that subtle change taps into the human psyche surrounding issues related to privacy. "Public" clearly demonstrates that the public at large can view your updates, photos and more, whereas "Everyone" is ambiguous, or even folksy. That, of course, worked to the advantage of social media monitoring tools that rely on lots of public-facing content to fill their dashboards and analytic reports. The new "Public" label will likely result in fewer public-facing citations, which means businesses may have less to listen to.
What this means for your business: Facebook Deals was only available to merchants in eight U.S. cities, so unless your business operated in or around one of them, you won’t be impacted by this development. In any event, there’s no shortage of daily deal sites interested in working with you.
What this means for your business: If you know your target audience has a set of interests, ad targeting by Topic eliminates the need to manage a complex list of keywords. The addition of Topic targeting also allows businesses and brands to run A/B testing, or split testing, whereby you run two versions of the same ad -- one powered by Topic targeting, the other by Precise Interest targeting -- and then determine which one generates a higher return.
What this means for your business: Lifting restrictions on what is often viewed as advertisements for somewhat unsavory offerings may case users to lump all Facebook advertisements into the same distasteful pool. Now, more than ever, truth and authenticity in advertising matters.
What this means for your business: The impact here is minimal. Users will still be able to check-into a geographical location and take advantage of check-in Deals created by your business. But instead of using Places, they’ll use location tagging to indicate where they are -- possibly resulting in even more people tagging your businesses location.
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